Whether you are writing a leaflet, brochure, or even a business plan to use for the bank, the content is at the heart of what you are doing. But how many times have you started writing and then stopped, unable to determine what you want to write? Do you read it back and then think, “Urgh, this is terrible!”?

Content should be used to tell your story, and sell your product or brand. On 10th August 2022 at 11am, Tanya Selley, Content Director and Founder of IRISA COMMUNICATIONS who continues to write and edit for major brands and publishers will show you how to write content that sells your product and brand, while also telling your story. She will explain the different types of copywriting, general rules, and writing headlines, as well as how to optimise it for different outlets.

In this one hour course, we will cover:

• What is copywriting?
• Writing the first draft with the right message
• Writing Headlines
• Print Vs Online Content
• Rewriting copy

For more information on this course or any of the other sessions, please contact hello@irisacoms.com, To find out about our Social Media Marketing Course, click here.