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Delivering an ROI on PR, Social Media and Events

paper and tablet magazines

What is PR and why start now?

According to Bill Gates, co-founder of Microsoft, if he was down to his last dollar, he “would spend it on PR”, but why would he do this? What makes Public Relations or ‘PR’ such a great addition to a business budget? Putting it succinctly, Public Relations (PR) is a form of marketing and advertising that…
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Social Media Marketing

7 Reasons Why Social Media Is Important to Business

Social Media is a great way to market your business, engage an audience and develop your brand at the lowest possible cost. But why is it so important for business? What can social media provide that other forms of marketing and advertising don’t? According to Hubspot, around the world, over 53% of the global population…
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